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October 7 - 13, 2002
e-magnify... focusing women on the world of business!

Seton Hill University's National Education Center for Women in Business

Features
1) What Conference Topics Interest You?
Seton Hill University's National Education Center for Women in Business' 6th annual women-focused, small business conference, Building A World Class Business, is just around the corner! This year, we're asking for your thoughts on which topics are of particular interest in today's small business world. Let us know what you want to learn about. Please send any conference topic ideas to Jenelle Ashworth, Educational Events Director, at ashworth@setonhill.edu.
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2) Third-Generation Business Owner: Susan U. Endersbe Keeps the Spirit Alive (Entrepreneur's Corner)
She began as a secondary school history teacher, and then became the director of a historic site complex. But it wasn't until 1992 that she took over the reigns of the family business, R.E. Uptegraff Mfg. Co. As a third-generation business owner, Susan U. Endersbe is now President and Owner of her grandfather's (RE Uptegraff Sr.) and then her father's (RE Uptegraff, Jr.) business -- and she couldn't be happier.
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3) Professional email etiquette: R U using it?
Students in Ms. Harding's eighth grade English class turn in papers riddled with common writing mistakes. However, it's not the usual suspects like "your" and "you're", or "to," "too" and "two" that are tripping them up. It's Internet shortcuts: @, :) , b4, and lol. Increasingly, casual Internet English is creeping into students' homework assignments. This problem isn't relegated to kids, though. Internet shorthand has also made its way into professional communication, especially in office email.
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4) Proceed With Caution
Working for a financial institution requires a head for figures, precision and a squeaky-clean past. After applicants are interviewed and their references checked, then the fun really begins. A series of background checks, consisting of credit reports, bankruptcy filings, and criminal records are scoured before the potential employee is given the all-clear signal. Security firms do it - the United States government does it - should you even consider it?
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5) Raising the Bar on Salary Caps
The leaves on the trees have barely begun changing colors and here we are discussing the holiday season already. While many companies are looking at fourth quarter projections with anticipation and promise, few are considering rewarding employees with traditional year-end bonuses. As businesses see profits decline from where they were only a year ago, employees are less likely to see a significant increase in their salaries. Theoretically it may look good on paper, but experts warn that cutting employee incentives actually hurts small businesses in the long run.
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6) It's Not Personal; It's Business.
The dream of entrepreneurial success can be downright persuasive. Sometimes persuasive enough to bet it all -- personal credit cards, line of credit accounts, and often even the house. Despite the desire to make your business succeed, financing it with personal funds is never a good idea (even though many entrepreneurs start out that way).
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7) Global Trade Institute
The Global Trade Institute (GTI) is designed for CEOs and COOs for the purpose of developing and improving upon their global business strategy. The format is highly interactive, encouraging the exchange of experiences and knowledge among peers. The GTI will be held in six sessions beginning October 15, 2002 and meeting every Tuesday until November 19, 2002 at Southpointe Golf Club, Washington County. Each class will start at 5:30 p.m. and end at 7:30 p.m. Fees: $289.00(6-sessions); $189.00(3-sessions); $70.00(1-session).
Session 1 (October 15) - Planning for Global Growth
Session 2 (October 22) - Global Sales Strategy
Session 3 (October 29) - Making Products Global
Session 4 (November 5) - Understanding the Risk
Session 5 (November 12) - Assessing Markets
Session 6 (November 19) - Actions for Accelerated Growth
For more information, please call the Duquesne University Chrysler Corporation SBDC at 412-396-6233 or visit www.duq.edu/sbdc.
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8) Calendar
e-magnify's Calendar lists up-to-date educational and business seminars, conferences and forums on all aspects of business. Below are some highlighted events. View more events here.
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Matchmaking Expo: Procurement Event
October 9 & 10, 2002
Cleveland Browns Stadium, Cleveland, OH
The Matchmaking Event joins small business owners with federal, state and local government agencies and private companies that have a real need for products and services. During the course of this two-day event, suppliers (small businesses) will have 10-minute appointments with buyers (government and corporate representatives). In addition to the procurement opportunities described above, participants will have access to educational seminars offered by the U.S. Chamber and SBA, featuring experts in several important topic areas for small business owners. These include qualification for government contracting, financing your small business, international trade opportunities, women and minority-owned business tools and public relations for small businesses. For more information, visit https://www.suppliergateway.com/USCC/Cleveland/.
Greater Pittsburgh NAWBO October Dinner Event: November Elections Candidates’ Soiree
October 9, 2002 (5:00 - 9:00pm)
The University Club, Pittsburgh, PA
From 5:30-6:30, enjoy a cocktail reception for all the regional candidates running for statewide and national office. Candidates and their representatives will be on hand to discuss issues and meet the women generating over $29 Billion to the regional economy. At dinner, hear from the women running for Lt. Governor – the first time a woman will have held that office – and three women are contending for the seat! As you may be well aware, while women are 54% of PA’s population, less than 13% of the elected offices in the region are held by women. We will also hear about the NAWBO PAC and how it will support our legislative efforts nation wide. After dinner, join the candidates for dessert in a networking opportunity to informally ask the questions you want to answer with a more personal and individual response. This is the only regional opportunity to personally meet the candidates working to represent you on state and national issues. Confirm your attendance by phone with Peggy Hill at 724-898-2370 or by email to NAWBO-Pittsburgh@attbi.com. The cost of the dinner for NAWBO members and members of sponsoring organizations is just $30. Non-members and guests are encouraged to attend this important event at a cost of only $40.
Bringing the World to You in Southcentral Pennsylvania
October 14, 2002 (11:30am - 1:30pm)
Yorktowne Hotel, York, PA
On behalf of the Team Pennsylvania Export Network, Southcentral Region, the World Trade Center, Harrisburg, cordially invites you to attend the annual "Bringing the World to You!" celebration at the Yorktowne Hotel. The celebration will include a luncheon program featuring a special welcome from Mayor John Brenner and a presentation from the overseas representatives will be scheduled throughout the day. For more information, visit www.hwtc.org.

What's Holding Back Your Sales?
October 16, 2002
8:30-9:00 Registration and Continental Breakfast
9:00-11:30 Educational Seminar
11:45-1:30 Workshop and Lunch (optional)
Dave and Busters, 180 East Waterfront Drive, Homestead, PA
Today's economy may not be the only reason why sales are not at the level your company deserves. Lurking beneath your day-to-day business activities are Revenue Inhibitors - those roadblocks that prevent your company from maximizing its sales opportunities. Discover how to find and remove these inhibitors at a free educational seminar presented by Aceda LLC. Designed specifically for technology executives, the seminar draws from the expertise Aceda has gained in the introduction and revitalization of over 50 technology products during the past 15 years. For more information, visit www.aceda.com/press/riseminar.html.

Is there a topic or event that you'd like to see featured on e-magnify? We welcome your input and feedback. You can reach us at info@e-magnify.com.

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