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Location Does Matter: Entrepreneurs Create Economic Growth Across State and County Lines - 5/11/2010
Patrick Morris
Entrepreneurial activity in one U.S. county or state often reflects similar activity in neighboring jurisdictions, according to an analysis of geographic and other patterns in new business formation across the United States. The study, New Business Clustering in U.S. Counties, 1990- 2006, by Larry A. Plummer,( http://www.sba.gov/advo/research/rs360tot.pdf)
sheds light on business activity related to levels of education, industry, economic growth patterns, and geography. The report uses 1990-2006 business startup and closure data from the Census Bureau’s Statistics of U.S. Businesses.
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An Analysis of Small Business and Jobs - 3/3/2010
Brian Headd
This report explains and provides visual depictions of the share of small business employment and the role that new businesses and fast growing businesses play in shaping our labor market. The report also tracks recent trends, including a decline in job turnover since the downturn of 2001.
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Westmoreland Keystone Innovation Zone - Keynote Speaker Sponsor - 2/10/2010
Sara Leonatti
Westmoreland Keystone Innovation Zone (WKIZ) is sponsoring keynote speaker Cindy Solomon for Seton Hill University’s E-Magnify new educational event - A Women’s Entrepreneurial, "RECESSION TO RENAISSANCE" Symposium, March 9, 2010.
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SBA, Minority Business RoundTable Renew Partnership To Expand Outreach to Minority Entrepreneurs - 1/25/2010
Tiffani Clements
WASHINGTON – The U.S. Small Business Administration announced today that it renewed its two-year partnership agreement with the Minority Business RoundTable (MBRT) to continue joint outreach efforts to minority entrepreneurs.
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Do You Have A Fear of Networking? - 7/14/2009
Maria Marsala, Contributing Writer
Fear is a necessary part of life. Can you imagine what would have happened if our ancestors weren't afraid of fire? Or cliffs? We might not be here!
Our fears do protect us; however, they can also hurt us by keep us stuck. What's interesting about your networking fears is that they're not just about networking. They're the same fears that are part of your life - always. How do you overcome fears? Don't bother trying. Instead-identify them, accept them, and create solutions that will turn the fears into an exciting adventure. As Susan Jeffers says, "Feel the fear and do it anyway."
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PowerLink® Graduate Making Use Of Technical Advice - 7/9/2009
Bob Fetter, E-Magnify staff
The success rate for ATHENA PowerLink® graduates is undeniable. Each applies in for a different reason, but the results are very similar. Janet Winters, a recent ATHENA PowerLink® graduate, is proof that not only does the mentoring work, it helped her to reinvent her business.
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New Women’s Energy Survey Finds Business Owners Plugged in and Turned on about Clean Energy - 6/23/2009
Women Impacting Public Policy
Women business owners understand the importance of clean energy and are committed to getting the country running on clean energy sources such as solar, wind, and nuclear, according to the national Women’s Survey on Energy & the Environment, the first in-depth survey of its kind commissioned by Women Impacting Public Policy (WIPP) in collaboration with the Women’s Council on Energy and the Environment (WCEE). The survey of 455 women business owners also shows they have already made their businesses more environmentally responsible.
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Retention Leadership - Three Key Drivers for Retaining the "Best of the Best" In Your Organization - 6/9/2009
Karla Brandau, Contributing Writer
In the executive offices of high-tech companies across the globe, a new weapon is reemerging in the executive arsenal with powerful implications for driving business success: Retention Leadership.
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Small Business Owners And Champions Honored At District Small Business Awards Luncheon - 5/27/2009
Ten regional small businesses and champions of small business were honored recently at The 33rd Annual Small Business Awards Luncheon & Trade Show at the Omni William Penn Hotel in Pittsburgh. On behalf of the U.S. Small Business Association, the luncheon was presented by the Western Pennsylvania Small Business Network.
Marilyn Landis and Joanne Quinn Smith were both presented with national award recognition. Landis, President & CEO, Basic Business Concepts, Inc., was named National Financial Services Champion of the Year, while Quinn Smith, President/CEO, Dreamweaver Marketing Associates, Positively Pittsburgh Live Magazine, garnered accolades as the National Small Business Journalist of the Year.
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ATHENAPowerlink's Impact Immediate For Recent Graduate - 5/26/2009
Bob Fetter, E-Magnify Staff
ATHENAPowerLink®’s impact on expanding profitability for women through the use of professional advisory panels has been significant for several years.
Deanna Tucci Schmitt, is one of three recent graduates from Fayette, Greene, Washington and Westmoreland counties who can attest to the value of her year-long mentoring.
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Learn How To Adopt New Techology The Easy Way - 5/8/2009
Susan Friedmann, Contributing Writer
"You Tube? Best marketing tool EVER!"
"If you're in business, you absolutely, positively have to be on MySpace."
"All the best marketers have blogs...or podcasts...or streaming video on their websites..."
Sound familiar? It seems as if a day doesn't go by without some new technological tidbit, guaranteed to transform the business world as we know it, is making all the papers. Blogging is hot one day, passe the next. You Tube is the place you want to be — unless you don't want to be there, of course!
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KYSS Chaos Goodbye: How to Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches! - 4/22/2009
Susan A. Friedmann, CSP
Today, I have important advice just for you. Keep your strategies simple.
You've likely heard of simplifying your life. From bookshelves to daytime talk shows, simplicity is a hot topic. When it comes to your business, pairing down and doing less isn't usually the prescribed strategy for success, but it's certainly essential to staying satisfied in your niche.
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Growth Trends of Social Networking Sites in 2007-08 - 4/22/2009
Marvist Consulting
Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. According to Hitwise, myspace.com is continuing as social networking market leader with 72% of market share, followed by Facebook.com with 16.91% of market share.
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Selling a Price Increase in a Soft Market - 4/9/2009
Mark Hunter, Contributing Writer
Selling a price increase can be difficult in nearly any type of situation, but trying to sell one in a soft market can be downright brutal. Yet, as unpleasant as it can be, it is often essential. The problem of selling a price increase in a soft market usually stems from the fact that the salesperson and the customer are coming at the situation from different perspectives. Especially in times like this, it is imperative for the salesperson to understand that regardless of what the market or economy is doing, if a price increase needs to be sold, it needs to be sold.
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Tips To Harness The Power Of Blogging as a Female Entrepreneur - 3/23/2009
Danette Hibbard, Contributing Writer
As a female entrepreneur or woman in business, using a few tips when you're blogging will enable you to easily and effectively increase the profile of your business with the search engines.
Imagine using the power of blogging to really succeed in your internet marketing strategies. Ultimately your profile increases and your online profits will soar. This can be achieved if you follow these simple tips to assist in making your blogging a success.
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E-Magnify Offers Business Counseling in 27-County Territory - 2/20/2009
Bob Fetter, E-Magnify Staff
Seton Hill University’s E-Magnify women’s business center provides direct client counseling for women interested in starting, growing, or sustaining a business in the center’s 27-county territory.
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Westmoreland County Winners’ Circle Seeking 2009 Nominations - 1/16/2009
Do you know a woman, man, business or organization who advocates for women, women-owned businesses and our community? Now is the time to nominate them for the 2009 Westmoreland County Winners’ Circle awards! The nomination deadline is February 9, 2009 and can be made online or by mail.
Westmoreland County is proud to be called home to the annual Winners’ Circle awards program that showcases exceptional business pioneers and honors individuals for inspiring women to do great things in local communities.
Supported by Seton Hill University’s E-Magnify women’s business center, The Winners’ Circle awards program seeks to recognize community leaders who inspire others. Winners’ Circle awards include the prestigious ATHENA Award®, the Seton Hill University Entrepreneurial Excellence Award, the Award for Community Service and the YWCA Rising Star Award.
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Founding Publisher of Pink Magazine is Keynote For E-Magnify Conference - 12/17/2008
Bob Fetter, E-Magnify Staff
Genevieve Bos's path to PINK magazine exemplifies the true meaning of entrepreneurial.
Bos, co-founder and publisher of PINK magazine, started out 17 years ago as a technology entrepreneur. Since then, she started and sold several successful companies.
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Baby Boomer Women Now Explode Income As Entrepreneurs - 12/8/2008
Danette Hibberd, Contributing Writer
What do the following terms have in common?
Baby Boomer Entrepreneur, Generation X Entrepreneur, Mid-Life Entrepreneur, MidPreneur.
Yes, many new entrepreneurs begin and develop a small business in mid-life, and at the same time can become extremely successful.
Are you a baby boomer?
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E-Magnify Announces PINK Magazine Co-Founder As Keynote Speaker For 2009 Conference - 12/1/2008
Bob Fetter, E-Magnify Staff
PINK magazine’s mission is to create a beautiful career and a beautiful life for its readers with the idea that women across the United States have the opportunity to achieve both.
Genevieve Bos, co-founder and publisher of PINK magazine, is the driving force behind that mission. Bos, will share her entrepreneurial story as the keynote speaker for Seton Hill University’s E-Magnify’s 12th Annual “Building a World Class Business Conference”. Themed “This Way Up,” the conference will be held at The Westin Convention Center, Pittsburgh on March 20, 2009.
As co-founder and publisher of the nation’s only magazine, website, and events firm designed exclusively for professional women, Bos leads the company’s national sales and marketing operations. Through media interviews and speeches, Bos continues to inspire those women who want professional success without sacrificing their unique and authentic identities.
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Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make - 9/30/2008
Susan Friedmann, Contributing Writer
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.
This time spent on social networks clearly affects buying decisions. An estimated forty percent of all social networkers say they use social networking sites to learn more about brands or products they like, according to GreenBiz.com, with twenty-eight percent saying they've had a brand or product recommended to them by a friend.
The message is clear. Strategic use of social networking can help a company grow. It's an effective use of target marketing, reaching out to one's customers where they are.
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NuRelm To Deliver Online Marketing 101 Workshop - 5/29/2008
Bob Fetter, E-Magnify Staff
The necessity for and execution of online marketing is essential in today’s business world.
Seton Hill University’s E-Magnify women’s business center and NuRelm, an E-Business Solutions company based in Uniontown, Pennsylvania are partnering to bring to the Pittsburgh area a free online marketing workshop.
The workshop, “Introduction to Online Marketing”, will be presented on July 23, 2008 and is geared toward companies of all sizes and offers the basics of online marketing.
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Seton Hill University, E-Magnify Embark On International Business Trip - 5/29/2008
Bob Fetter, E-Magnify Staff
Technology often takes the credit and the blame for making the world a smaller place. Whether it is email, text messaging or even instant messaging, the time difference is the only significant obstacle remaining in the path of global communication.
A small contingent from Seton Hill University will be doing its part to help in the globalization of the world’s economy.
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E-Magnify Offers Business Counseling in Pittsburgh - 5/7/2008
Seton Hill University’s E-Magnify women’s business center provides direct client counseling for women interested in starting a business or growing an existing business.
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Command New Confidence at Your Next Business Lunch - 6/7/2007
Karen Litzinger, MA, LPC, Litzinger Career Consulting
Are you sure you are making the best impression you can at your business lunches? Do you ever get distracted or nervous about proper dining etiquette? Most entrepreneurs know that networking and relationship building are keys to business success. Business lunches are a common tool used for this purpose.
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Mary Cantado Speaks at E-Magnify Conference - 3/27/2007
Leslie A. Rodriguez, Contributing Writer
Mary Cantando is a nationally-recognized expert in the rapidly growing field of women owned and operated businesses. She speaks for corporate audiences as well as groups of women business owners about her insight on how they can successfully contend for their share of this market.
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Attract & Delight More Customers - While Spending Less - 3/22/2007
Kare Anderson
Last Valentine’s Day, several neighborhood organizations including a family restaurant, florist, medical clinic, health food store, clothing boutique, shopper newspaper, city parks department, fitness gym, bookstore and beauty salon joined forces for a month-long promotion to attract and serve women, especially those 30 and older.
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How to Turn Mistakes into Miracles (And More Money!) - 2/19/2007
Heather Dominick, Solo-Entrepreneur Expert
When I think of all the mistakes I've made in my business (some small and some not-so-small), it's important to remind myself that “perfect” doesn’t equal more successful. I've observed that one of the main things that keeps people from marketing themselves is fixating about "getting it right." But this is where the famous popular sneaker phrase pops up, because it seriously is about jumping in and doing “it” and by that I mean ANYTHING. Just get moving. It’s better to do it wrong than not do it at all. At least the marketing energy is moving.
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Increase Your Persuasiveness with Mirrors - 2/6/2007
Bonnie Budzowski, President, inCredible Messages, LP
For decades, sales trainers have taught professionals to establish rapport with customers by subtly mirroring or matching their customer’s non-verbal behavior. For example, if the customer leans back in her chair with arms crossed, an effective salesperson will lean back in her own chair. Then, to subtly approximate the gesture of crossing, she will cross her hands on her lap.
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A Pocket Full of Business Cards - 2/5/2007
C.J. Hayden, MCC
Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business cards. But then what do you do with them?
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Business.gov Provides Federal Forms for Employers Facing January Tax Reports - 1/10/2007
www.business.gov
Each January businesses bear responsibility for preparing W-2s and other tax-related employer tasks, an especially challenging duty for small businesses with fewer resources than larger businesses. Self-employed business owners also face their final estimated tax payment in January. Business.gov, the official business link to the U.S. government, provides federal form searches so visitors may quickly find and download U.S. federal tax forms and guides.
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Persuasion Requires both Logic and Emotion - 1/9/2007
Bonnie Budzowski, president of Word Coach, LP
Business presenters typically prepare for presentations by crunching numbers and preparing PowerPoint slides and graphics. They prepare a line of logic and lay it out in PowerPoint. Once that line is clear and clean, the presenter begins to feel comfortable and confident about the presentation. It can be a big surprise when a well-planned presentation falls flat on its face.
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Twenty Books To Get You Global in 2007 - 1/8/2007
Laurel Delaney, global business expert and founder of GlobeTrade.com and LaurelDelaney.com
A list of twenty books that address prominent issues in business like importing/exporting, the economy, marketing, small business, etc.
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For Successful Networking, Bring Out Your Smile - 12/11/2006
Bonnie Budzowski, President of WordCoach, LP
Networking, like going to high school dances, brings out insecurity, even in people who are typically confident. Perhaps this is because, in both situations, we feel are being measured unfairly. We know these are artificial situations in which there is no room for our best selves to shine through.
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Selling to the Bottom Line - 9/22/2006
C.J. Hayden, MCC
If you've ever wondered why more people don't respond to your sales attempts and marketing messages, the first step is to ask yourself: Are you selling something that people are willing to spend money on?
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The Gift of Speaking and Hearing - 6/12/2006
Lynda Waltner Stucky, ClearlySpeaking
Effective communication can mean the difference between making a sale and confusing a prospect. Here are some questions to ask yourself and some tips to help you communicate better.
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Boost Productivity: Prepare your next speech or report in Hollywood style - 4/24/2006
Bonnie Budzowski, WordCoach
No matter what your area of expertise, be it administration, sales, service, or something else, your job includes crafting and delivering messages. Preparing these messages is time-consuming. The pressure to communicate in the face of other pressing commitments can also be anxiety-producing. As a result, many professionals waste time in procrastination, perfectionism, and eleventh-hour writer's block.The following three simple rules can increase the quality of your communication while reducing the time and frustration it takes to prepare a message.
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Transform Your Voicemail from a Liability to an Asset - 1/23/2006
Lynda Waltner Stucky, ClearlySpeaking
Have you ever left a voicemail message that you wished you could take back as soon as the words left your mouth? Leaving voicemail messages can be awkward and uncomfortable unless you are prepared in advance. The Corporate Speech Pathology Network (CORSPAN) has compiled ten techniques to promote better communication voicemail skills for January 23rd, Better Business Communication Day.
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The Introvert Advantage (And what we all can learn from it) - 6/20/2005
Bonnie Budzowski, WordCoach
According to Otto Kroeger and the co-authors of Type Talk at Work, extroverts in America outnumber introverts three to one. The dance of doing business is, in a number of ways, built on this unbalanced reality. We have networking events, dinners for schmoozing with strangers, and large holiday parties.
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Being Organized Equals Small Business Success - 4/25/2005
By Patty Kreamer, President of Kreamer Connect, Inc.
In the initial start-up stage, entrepreneurs are often so excited about starting a business that they pay little or no attention to what is happening with all the paperwork and electronic data they generate. That is typical and expected. However, around the six to twelve month mark, entrepreneurs start calling people like me – professional organizers – begging for help in setting up a system to help them be organized. Whenever I hear these pleas for help I envision a hand protruding from mounds of papers, reaching for help.
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Twisted Treats from the Straight and Narrow - 4/4/2005
By Karissa J. Kilgore, Contributing Writer, with Jennifer McGuiggan, Communications Coordinator, NECWB
If you live in America, you've probably been to a mall. And if you've been to a mall, you’ve most likely heard of Auntie Anne's Pretzels. Soft, warm, flavorful bite after bite – these pretzels are legendary. The woman behind the legend, Anne Beiler, has an interesting story to go along with her great business model.
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Mastering the Negotiation Process - 4/4/2005
By Mary Louise Ray, Group Wellesley, Inc.
Knowing what you want, understanding what your counterpart wants, and preparing for the negotiation process in advance are key to reaching your negotiation goals, according to Susan Portin, President of Impact Management Solutions. Portin delivered a plan for achieving your negotiation goals in her presentation, "Implement Successful Negotiation Strategies," at Seton Hill University's Building a World-Class Business conference held March 15, 2005 in Pittsburgh.
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Online Networking Comes of Age - 2/28/2005
By Kelly Hazen Klug, Executive Director, KeystoneWIT chapter of WorldWIT
Twenty years ago if someone mentioned "networking" to you, chances are that images of schmoozing at power lunches and after-hours mixers came to mind. Back then, making new contacts and finding new clients required you to be out-and-about, using essential tools such as an elevator pitch, a business card, and a firm handshake. While face-time is still a critical part of building any new business relationship, today an initial introduction is just as likely to take place over the Internet as it is in person. Enter the world of online networking.
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Use Good Breathing to Enhance the Sound of Your Voice - 2/21/2005
Bonnie Budzowski, WordCoach
A classic study revealed that approximately 38 percent of the impression you make in a presentation comes from vocal elements. The quality of your voice makes a significant impact on how people perceive you and your credibility. For tips on the vocal elements of presentations, I interviewed Lynda Waltner Stucky, Certified Speech Pathologist and owner of Clearly Speaking.
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Go For It: Let the Year of the Rooster wake you up! - 1/31/2005
By Laurel Delaney, Global TradeSource, Ltd.
Last year was the Chinese Year of the Monkey – a year filled with movement, discussion, and the exchange of ideas. But we are about to turn out the lights on the Monkey. Wake up on February 9, 2005 to the Year of the Rooster! The Eastern zodiac is the oldest known horoscope system in the world, and can reveal amazing insights into your character, lifestyle, and emotional makeup. But even if you don’t believe that your destiny is written in the stars, be open to the possibilities that the New Year of the Rooster brings. Wake up to the business potential around you. Let the Year of the Rooster be the year you go for it!
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Choose a Presentation Image to Strengthen Your Credibility - 1/24/2005
Bonnie Budzowski, WordCoach
Women-owned businesses represent a strong and vibrant sector of our economy. Yet, the dumb blonde/inferior woman myth continues, even if it remains, for the most part, on the subconscious level. A professional woman needs to deliberately manage her image, especially when she is making a presentation.
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No More New Year's Resolutions – Create a Life Plan Instead - 1/10/2005
By Char Kinder, Owner, Discovery Works
As many of us do, I tended to make New Year’s resolutions every year only to find that after a few weeks my resolutions had faded and I was back into the busyness of my life. Whether it was to lose weight, quit smoking, learn two new words a week, or stay in touch with my distant relatives, the importance of my resolutions on New Year’s Eve was usually forgotten by mid-January.
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