|
ATHENAPowerlink's Impact Immediate For Recent Graduate - 5/26/2009
Bob Fetter, E-Magnify Staff
ATHENAPowerLink®’s impact on expanding profitability for women through the use of professional advisory panels has been significant for several years.
Deanna Tucci Schmitt, is one of three recent graduates from Fayette, Greene, Washington and Westmoreland counties who can attest to the value of her year-long mentoring.
Read More
Brand Marketing: Check Out the Competition! - 10/13/2008
Michele DeKinder-Smith, Contributing Writer
When it comes to the competition, how does your business measure up? Do you know what makes your business different and unique? Do you know what your strengths and weaknesses are, relative to that of your competitors?
And - most importantly - do you know how your clients perceive your business, in relation to the competition?
If not, you may be operating under a major liability, for a number of reasons. Number one, if you don't know what your unique strengths are you're not giving your market any compelling reason to choose you over the competition. Number two, if you don't know what your competitors' weaknesses are you may not be able to take advantage of an important available and/or underserved niche within your market. And three, if you're not aware of your own weaknesses you may be driving customers away from your door.
Read More
Cultivating Power: Marketing to Women as a Collective Economic MiracleGro - 3/24/2008
Karissa Kilgore, contributing writer
A woman in business has power within her and around her at all times. Finding power within herself, individually, she is a strong force�one woman with brilliance and resilience. Her power, though, when unified with that of her peers, becomes an undeniably reinforced collective, capable of success in any design.
One woman's power might be enough to drive her to reach her own dreams or to counsel her friends, but it's impossible for one woman to change the world. Impossible for a man, even; without good company and support, any single voice can be silenced. But, in their natural networks, women do have the advantage in this situation�any one woman can amass the power of her fellow females and engage them in her passion, whatever it may be.
Read More
Command New Confidence at Your Next Business Lunch - 6/7/2007
Karen Litzinger, MA, LPC, Litzinger Career Consulting
Are you sure you are making the best impression you can at your business lunches? Do you ever get distracted or nervous about proper dining etiquette? Most entrepreneurs know that networking and relationship building are keys to business success. Business lunches are a common tool used for this purpose.
Read More
A Pocket Full of Business Cards - 2/5/2007
C.J. Hayden, MCC
Meeting new people in person is still one of the best ways to market your services. If you do a good job at this, you will quickly end up with a desk drawer filled with business cards. But then what do you do with them?
Read More
Persuasion Requires both Logic and Emotion - 1/9/2007
Bonnie Budzowski, president of Word Coach, LP
Business presenters typically prepare for presentations by crunching numbers and preparing PowerPoint slides and graphics. They prepare a line of logic and lay it out in PowerPoint. Once that line is clear and clean, the presenter begins to feel comfortable and confident about the presentation. It can be a big surprise when a well-planned presentation falls flat on its face.
Read More
Experience The Women in Leadership (WIL) Program - 1/3/2007
Jeaneen Zappa, owner of Zappa Consulting, a strategic and tactical marketing firm in Pittsburgh, PA
“What is the measure of success?” That’s my favorite question when I start a project, and in today’s performance-driven world, I am not alone in my affinity for results.
From that yardstick, the Coro Center for Civic Leadership’s Women in Leadership Class stacks up admirably. Our class of 18 women intentionally drawn as a cross-section across age groups, experience levels and employment sectors taught us each about our own strengths and leadership styles and how to harness the power of a group.
Read More
Financial Boot Camp: Basic Business Training for CEOs - 11/15/2006
Jennifer McGuiggan, writer and editor, owner of The Word Cellar
“How is it possible to be making $3 million and be going bankrupt?” asks Deborah Moses, Executive Director of PowerLink (www.powerlink.org), a Pittsburgh-based non-profit that grants one-year advisory panels to women-owned businesses.
Read More
How to Ask for Money - 10/16/2006
Jeaneen Zappa, owner of Zappa Consulting, a strategic and tactical marketing firm in Pittsburgh, PA
Author and economist Linda Babcock, Ph.D., whose 2003 book, “Women Don’t Ask: Negotiation and the Gender Divide,” was named by Fortune Magazine to its list of the “75 smartest business books of all time,” tells us how to bridge the gap.
(article provided by www.we-do.net)
Read More
More Customers? What a Bother! - 7/18/2005
By Suzanne Thinnes, Communications Coordinator
In the pursuit of success, a good number of us let our vacation time lapse because we can't seem to pull ourselves away from the office. For those of us lucky enough to take a break, our time is often confined to a new term popping up in corporate boardrooms, "working vacations." We are expected to be available 24/7 – always within reach of a cell phone and email.
The culture is different in some parts of the world. In France for example, every worker – from the top executive to the lowest man on the totem pole – is legally guaranteed five weeks of vacation and a 35-hour work week with no overtime allowed.
Read More
Ask e-magnify: Ripped Off - 6/20/2005
Q: My boss has a way of taking credit for my ideas. Things that I share in our monthly meetings routinely appear in company memos as her brainchild, with the staff picking up the bulk of the workload. At first I thought it was just my imagination, but lately others have noticed it too. Yesterday it infuriated me to no end to hear my boss take full credit after the owner complimented the department for a new billing procedure that saved the firm a ton of money. I pride myself on being a team player and I certainly don't want to jeopardize my job over this. My close friends tell me to grin and bear it. Is there a polite way to make sure I get the credit for all the work I do? -- D.M. in Santa Fe, NM
Read More
Part-time employment: Nice work if you can get it? - 5/16/2005
By Julie M. Young, Contributing Writer
Last fall, a study conducted at the London School of Economics found that women in the United Kingdom who went from full-time to part-time employment faced an average cut in earnings of 22 percent. Many women who tried to go from full-time to part-time ended up taking a demotion or changing occupations. The study's conclusion? Women pay when they leave nine-to-five hours behind. However, it's common for women to go part-time to raise children, take care of ailing family members, or work on establishing their own businesses – all necessary and admirable pursuits. But, it begs the question: who makes up the part-time workforce, and how can women leverage working less if they need to?
Read More
Are you an entrepreneur, or are you just sick of your job? - 1/3/2005
By Julie M. Young, Contributing Writer
Seventy-five percent of employees are on the hunt for a new job, according to the 2004 U.S. Job Recovery and Retention Survey released by the Society for Human Resource Management (SHRM) and CareerJournal.com. Thirty-five percent of the job-hunting employees are actively seeking employment elsewhere; the other 40 percent are just on the lookout for a new opportunity.
At first, that statistic seems unbelievable – as if everyone but the new hires and the owners are seeking other means of employment. Add to that the additional statistic that one in 12 people are thinking about starting their own businesses, and you have a lot of people who are unhappy in their current jobs looking to go out on their own.
Read More
|
