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Online Education

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Table of Contents

Sessions from the 2008 conference: "Building a World-Class Business"

Sessions from the 2007 conference: "Building a World-Class Business"

Sessions from the 2006 conference: "This Way Up: Building a World-Class Business"

Sessions from the 2004 Conference"Building a World-Class Business: Rediscovering What Works"

  • Passion and Vision (Breakfast Kickoff Presentation)
    Weida Tucker, President, W.G. Tucker & Associates, Inc.

  • Rediscovering What Works (Luncheon Keynote Presentation)
    Leslie Yerkes, President, Catalyst Consulting Group and Author of "Beans: Four Principles for Running a Business in Good Times or Bad"


  • Savvy Selling: If You Want to Sell More, Connect More (Michelle Nichols, BusinessWeek Online Sales Columnist)
    BusinessWeek Online
    columnist, Michelle Nichols, uses her life's focus in sales to connect with the audience using solid, fundamental business practices. While good selling skills, product knowledge, and motivation are essential for sales success, the foundation of successful selling is building meaningful relationships with your customers.

  • Keeping The Keepers (Joanne G. Sujansky, Ph.D., Founder, KEYGroup®)
    In the quest to cut costs and increase cash flow, organizations without effective leadership can end up losing key employees. So, rather than do more with less, leaders today need to do more with more - more interaction, more communication, and more coaching. Only then can you create the work environment necessary for increased productivity and employee loyalty.

  • Ethical Decision Making in Business (MaryAnn Gawelek, Ph.D. Vice-president for Academic Affairs, Dean of the Faculty, and professor of psychology at Seton Hill University)

  • Surprising Secrets of Mystery Shoppers - What Customers Wish Management Knew! (Anne M. Obarski, Executive Director, Merchandise Concepts)
    See yourself through the customers' eyes! Based on Obarski's book Surprising Secrets of Mystery Shoppers - 10 Steps to Quality Service that Keep Customers Coming Back! this session will uncover the five most important things your customers think you could improve upon. You'll never look at your business OR your employees the same way again.

  • Women Don't Ask: Negotiation and the Gender Divide (Linda C. Babcock, James Mellon Walton Professor of Economics, H. John Heinz III School of Public Policy and Management)
    All the negotiation advice in the world will be useless if you never get to the bargaining table. Seize opportunities for negotiation, prepare well, and learn how poor negotiating skills affect your bottom line.

  • 2004 Economic Outlook (Richard Moody, PNC Vice President and Senior Economist)
    The business world always has its eye on the state of the economy to interpret emerging trends and keep one step ahead of the changing climate. Join PNC Vice President and Senior Economist Richard Moody as he discusses what we can expect from the budding economic recovery, the important trends to watch, and what to know before making those important business decisions.


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Sessions from the 2003 Conference"Building a World-Class Business: Redefining Business As Usual"

  • Managing and Growing a Business In Good Times and Bad (Breakfast Kickoff Presentation)
    Karen Puchalsky, President, COO & Co-Founder, Innovate E-Commerce

  • Leadership for Change in a Digital World (Luncheon Keynote Presentation)
    Dr. Rosabeth Moss Kanter, Change Management Expert, author of Evolve!: Succeeding in the Digital Culture of Tomorrow, and Ernest L. Arbuckle Professor of Business Administration, Harvard Business School

  • But, That's How We've Always Done it!! (Deirdra E. Makowiecki, President, MAKK Strategies)
    Presented by The National Association of Women Business Owners Pittsburgh Chapter
    Business Owners who shun change may well be destined for failure. Certainly, we are living in a world of constant transition and what has "worked" for businesses in the past may not be the right answer in the future. Think differently about your role as an employer by uncovering the pitfalls that inhibit your success and start developing creative solutions for old problems.

  • Marketing Techniques for Tight Budgets (Pam Selker Rak, President, CommuniTech and Suzanne M. Teele, CEO and Founder, Aceda LLC)
    Even in this unique climate, organizations still need to gain and retain a strong customer base. Learn how to achieve profitability and growth amidst budget cuts, staff reductions, and general market uncertainty.

  • You Can't Win if You Can't Keep Score (Suzanne Caplan, Business Author and Consultant)
    Maximize your financial knowledge by better understanding what your financial statements are telling you. Caplan will discuss how to attain peak performance by running your business by the numbers.

  • How to Get Your "Net"Working! (Patty Kreamer, Professional Business Organizer / Speaker / Author, Kreamer Connect, Inc.)
    Presented by The National Association of Women Business Owners Pittsburgh Chapter
    Don't think you have what it takes to network? Think again. You will leave this session with the tools to get started right away. Knowing how to network is half the battle; putting those skills to use makes the other half even easier.

  • The Soul of an Organization (Richard S. Gallagher, author)
    Learn why your values and not your business practices drive your success. This session looks at the cultural best practices of several key women leaders, including Southwest Airlines' CEO Colleen Barrett and Concern America director Marianne Loewe, and discusses how to use their techniques to succeed in your own business.

  • "Reaching Farther. Together." (Panel moderated by R. Yvonne Campos, President, Campos Market Research, Inc.)
    Presented by the Women President's Organization Pittsburgh Chapter

    This motto of the national Women President's Organization (WPO) defines the group's strategy to empower entrepreneurs with the knowledge and skills needed to tackle the unique challenges facing women as leaders in the business community. Join regional WPO members in a panel discussion as they share their own experiences and give practical advice concerning the growth issues affecting today's women business owners.

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Additional Education Sessions:
  • Critical Success Factors for Women in Business
    Rayona Sharpnack, Founder and President of the Institute for Women's Leadership
    Sharpnack looks at seven timeless principles of women's leadership. She challenges women to conquer roadblocks that limit their ability to succeed and open avenues of breakthrough thinking. (53 minutes, taped on 3/5/02 at the Seton Hill University's National Education Center for Women in Business 2002 Conference)

  • Doing Business with the Commonwealth of Pennsylvania
    Christina Jumba, Equal Opportunity Specialist, BCABD
    The Pennsylvania Department of General Services Bureau of Contract Administration and Business Development (BCABD) provides free workshops on state contracting for small businesses. The workshops cover finding business opportunities with the State, basic state contracting procedures, state resources for small businesses, and certification for minority-owned and women-owned companies.

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