|
Be More Successful - Create "ME INC." - 6/16/2008
Karla Brandau, CSP
In our chaotic lives filled with confusing messages from a plethora of competitors, a personal brand makes you impossible to ignore and prevents you from becoming a commodity like wheat, sugar or coffee beans. Commodities are bought and sold every day on the world market with their prices determined by supply and demand forces. The brand with the best perceived value has the advantage and achieves greater results.
The days are gone when you could just show up, do your work, and expect to get noticed. In our global economy, bright and brilliant people all over the world compete for the same positions. Many are willing to work for commodity-like prices. Developing your "Me Inc." will brand yourself and create a distinctive value enabling you stand above your closest competitors. This is true whether you are an entrepreneur, a small or mid-size business owner, or an individual pushing for a promotion to the executive suite.
Personal branding is a natural aspect of how people evaluate one another. You don't need a master's degree in marketing to put it to work. Personal branding lets you control how other people perceive you. You're telling them what you stand for but in a way that's so organic and unobtrusive they think they've developed that perception all by themselves.
Read More
Becoming A Business Plan Pro - 6/16/2008
Shelly Weaver, E-Magnify Staff
Are you a PRO? Business Plan PRO is the everything-you-need-to-know software that is everything you need to write a successful business plan. You can get started quickly with over 500 real-life example plans that provide the inspiration you need to get going quickly and finish easily. You will save time with the EasyPlan Wizard that guides you through every step of the process and automatically creates a structure that fits your unique plan and business needs.
Diane Gregory of Mercy & Means in Ford City, PA states “The Business Plan Pro made me a pro, the software made me an expert by taking my notes and ideas and developed them into a professional document.” Diane finds Business Plan PRO “easy to use,” and said the software broke the steps down so she could run with it. Diane also said, “Business Plan PRO was money well-invested in her business.”
Read More
E-Magnify Offers Business Counseling in 27-County Territory - 6/3/2008
Bob Fetter, E-Magnify Staff
Seton Hill University’s E-Magnify women’s business center provides direct client counseling for women interested in starting, growing, or sustaining a business in the center’s 27-county territory.
Read More
Seton Hill University, E-Magnify Embark On International Business Trip - 5/29/2008
Bob Fetter, E-Magnify Staff
Technology often takes the credit and the blame for making the world a smaller place. Whether it is email, text messaging or even instant messaging, the time difference is the only significant obstacle remaining in the path of global communication.
A small contingent from Seton Hill University will be doing its part to help in the globalization of the world’s economy.
Read More
Microloans: Fighting Poverty, Forwarding Small Businesses - 5/7/2008
Stormy Knight, Contributing Writer
Every day people around the world attain loans from banks for cars, homes, businesses, and other large expenditures which they do not readily have funds. Applying for loans has become a common practice. Generally one seeks a loan for at least $15,000 or more and those individuals need collateral, steady employment, and verifiable satisfactory credit to qualify for the loan.
Read More
Cultivating Power: Marketing to Women as a Collective Economic MiracleGro - 3/24/2008
Karissa Kilgore, contributing writer
A woman in business has power within her and around her at all times. Finding power within herself, individually, she is a strong force�one woman with brilliance and resilience. Her power, though, when unified with that of her peers, becomes an undeniably reinforced collective, capable of success in any design.
One woman's power might be enough to drive her to reach her own dreams or to counsel her friends, but it's impossible for one woman to change the world. Impossible for a man, even; without good company and support, any single voice can be silenced. But, in their natural networks, women do have the advantage in this situation�any one woman can amass the power of her fellow females and engage them in her passion, whatever it may be.
Read More
Are You Ready to License? - 2/7/2008
Susan Friedmann, CSP
"I like work. It fascinates me. I can sit and look at it for hours." Jerome K. Jerome's famous quote may have been intended as a tongue-in-cheek celebration of laziness — but there's a gem in there that Nichepreneurs™ can profit from. Licensing may not be the first word that comes to mind when you're considering your career, particularly if you've made your niche in the service industry.
Read More
Reimagining the Future: 12 Global Small Business Trends to Watch in 2008 - 1/22/2008
Laurel Delaney, Contributing Writer
Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people’s lives. In the United States, we keep nurturing the entrepreneurial spirit—a force that built America—and people from all over the world, rather than offering criticism, are engaging in the highest form of flattery: imitation. We must be doing something right!
Let’s take a look at 12 global small business trends to watch in 2008, trends that can be embraced by any culture and will add value to any nation.
Read More
Feature articles are also available in E-Magnify Extra!,
our electronic newsletter. Have it delivered to your inbox
or read it online.
Back to Top
|
